Client: Casio.
Agency: Herraizsoto&Co.
Creativity & Direction.
What it is all about:
Casio launched a range of digital cameras that came with a special YouTube capture mode, that allows you to record video and post it within seconds on Youtube. To promote these cameras Herraizsoto&Co created a web site with a couple of videos to encourage users to make their own short movies. All the videos have been recorded in just one take without any postproduction.